The profiles in Willow only have three tabs. The first tab is the profile information which has three parts that are optional to fill out:
- Traits - this displays the traits that you chose from the ‘Traits’ list.
- School - features which school you came from. You have the option to put your school if it does not show up on the drop-down list.
- ‘About Me’ biography - this is a self-written paragraph that describes who you are.
The next profile tab is a list of questions which that particular member had posted on the ‘Questions’ tab.
The last tab is the ‘Photo Gallery’ which is hidden from members who have not yet connected to that particular member. Photo galleries can only be unlocked if you answer the member’s questions, and he or she agrees to reveal his or her photos to you.
In Willow, members do not have profile photos. Instead, they are represented by an avatar that best describes their personality. Members can upload photos to their photo galleries, but these galleries are hidden from other members until a connection has been established and there is consent from both members.
There are a few fake profiles on the app due to its lack of identity verification.